Reese's debuted a multichannel Halloween campaign called "Reese's Trick-or-Treatiest Street in America," surveying 15,000 Americans and evaluating 150 streets nationwide on factors like decorations, community participation and walkability, with results posted to a dedicated microsite. A newly formed Halloween Council, including "Addams Family" actress Christina Ricci, "Hocus Pocus" star Kathy Najimy and creators Rachel Iwanyszyn, Zaire Alford and Macy Blackwell, will review the data through a two-part social content series before naming the winning street on October 21. The chosen street will host a block party in partnership with Zillow, featuring Reese's products and a themed trick-or-treat experience, supported by a 60-second explainer video. The campaign also includes new creative built on Reese's existing "Everything Happens for a Reese's" platform, developed by Publicis-owned MiltonOne alongside Saatchi & Saatchi New York and MSL. The push comes as Hershey, Reese's parent company, reported $2.7 billion in second-quarter 2026 net sales, up 6.6%, and 8.7% growth for the first half of the year, as Halloween spending nationally is projected to reach $13.5 billion, including $4.1 billion on candy.
Read more at Marketing Dive - Latest News →Advertising Week New York kicked off Monday at Manhattan's Penn District, continuing its multi-year shift from agency-focused programming toward courting brand-side CMOs who control budgets, according to global president Ruth Mortimer. A major new push targets the creator economy: working with chief creator officer Dhar Mann, the event introduced a four-day challenge aiming to generate $100 million in creator-brand partnerships by actively matching marketers' budgets with creators, building on a 2025 Old Navy collaboration that started as an Advertising Week concept. Creator attendance, roughly 1,000 delegates last year, is projected to more than double in 2026. Overall attendance is expected to top 2025's 20,000-plus marketers. The event faces new competition the same week, including Lions' VidCon x Lions Creators showcase in Denver and the debut Jupiter Festival backed by YouTube and the IAB. This is the first Advertising Week since owner Emerald was acquired by Apollo Global Management in July and merged with Questex to form Forge, a deal that's also opening doors to healthcare-related content and sister brands like StreamTV Show. IAB data shows U.S. creator economy ad spend is projected to grow nearly 19% to $44 billion in 2026.
Read more at Marketing Dive - Latest News →Reddit announced two developer tool changes aimed at protecting its data from automated scraping and bots. First, RSS feed support will end on November 13, 2026, since Reddit says RSS has become a major vector for large-scale scraping; moderators who rely on RSS for alerts are urged to migrate to Devvit apps before the deadline, though no alternative exists for non-moderator RSS use. Second, Reddit is folding its public data API into its Developer Platform, eliminating the previously available free, limited API access for approved developers and making all data access paid. These moves continue a years-long effort to monetize and restrict outside access to Reddit's data, following 2023 API price hikes, a 2024 Public Content Policy update, and lawsuits against scrapers allegedly supplying data to OpenAI and Meta. In Q2, Reddit's non-advertising revenue, largely driven by data licensing, hit $42 million, up 24% year-over-year. The changes also come as a PromptWatch report found Reddit citations in ChatGPT responses fell sharply last month, underscoring pressure to protect and formalize its AI data licensing deals.
Read more at Social Media Today - Latest News →Instagram has introduced a new in-app feature allowing creators to boost their live videos as ads, joining existing options to promote posts, Stories and Reels. Under this update, a live broadcast itself becomes the ad creative, with the promoted content eligible to appear across Feed, Stories and Instagram Reels to expand audience reach. Creators can activate the boost either right before going live or schedule it in advance, with Instagram recommending at least a two-hour lead time to avoid ad delivery delays. The promotion only runs while the creator is actively broadcasting, aiming to funnel active users into the live audience in real time. While advertisers could previously set up similar promotions through Meta Ads Manager, this update simplifies the process by letting creators launch a boost straight from the livestream composer, selecting a target audience (or using Instagram's suggested option) and setting start and end times, without needing to build a full ad campaign manually.
Read more at Social Media Today - Latest News →TikTok expanded its Museums Alive initiative by partnering with the Los Angeles County Museum of Art to livestream the debut of its David Geffen Galleries directly within the app. The broadcast featured LACMA curators walking viewers through the museum's Egyptian collection alongside live musical performances, giving TikTok's largely younger user base a front-row view of the new space without visiting in person. This builds on TikTok's growing track record of cultural programming, having previously run similar livestream collaborations with New York's Metropolitan Museum of Art and MoMA, as well as the Grand Egyptian Museum in Giza. The platform's first Museums Come Alive event took place in May, bringing together a broader lineup of cultural institutions, and TikTok says these events have collectively drawn millions of viewers. The strategy reflects TikTok's positioning as a hub for music and cultural trends, and signals an effort to use that influence to connect younger audiences with art, history, and museum experiences they might otherwise overlook in favor of purely digital entertainment.
Read more at Social Media Today - Latest News →LinkedIn rolled out Hiring Assistant 2, the next version of its AI-powered recruiting tool, now live in the app with stronger reasoning, memory and personalization features designed to surface better candidate matches. Rather than simply finding someone who fits a job title, the bot can now factor in patterns like location preference, industry background and experience level based on a recruiter's past hiring history. The update also adds more transparency into why candidates are matched, plus signals on how likely someone is to respond, drawing on platform activity, Open to Work status and InMail engagement. LinkedIn is layering in trust indicators such as verifications to flag legitimate candidates, expanding connected-app listings so users can showcase outside skills, adding new candidate-management integrations, and introducing voice capability for pre-screening calls. The company says more than 20,000 businesses already use its agentic hiring tools, with recruiters four times more likely to contact candidates sourced through Hiring Assistant than via traditional recruiting, and response likelihood up 27% compared to six months ago, a figure these latest upgrades aim to push even higher.
Read more at Social Media Today - Latest News →TikTok has revamped its Agency Partner program, introducing a two-tier badge system to help brands identify agency expertise levels. Partners now receive either an Agency Partner badge or a Premier Agency Partner badge. The standard Agency Partner badge marks agencies that show strong performance, operational capability, and certified team knowledge of TikTok's ad tools. The Premier Agency Partner badge is reserved for a smaller, select group of top-performing agencies worldwide, representing the highest recognition tier, awarded based on proven business results, deep platform knowledge, and consistent focus on TikTok-first marketing strategies. Both badges are meant to give brands confidence that an agency has passed TikTok's vetting requirements, whether they need help launching standard performance campaigns or executing large-scale, specialized activations. The updated system is intended to make it easier for marketers to choose the right partner for their needs. TikTok's Agency Partner program launched in 2020 and now includes more than 600 approved partners spanning creative production, marketing technology, and measurement services.
Read more at Social Media Today - Latest News →Instagram announced updates to its School Partnerships program, which launched in March 2025 and now includes almost 17,000 participating schools. The program lets educators report safety concerns directly to Instagram through a prioritized channel for approved contributors with direct student contact. New features include in-app hubs for school accounts to widen message reach, plus access to channels, School Stories, and Notes for participating schools, alongside added resources for educators, parents, and students. Instagram is also introducing "verified students," giving approved student contributors similar alert and connection tools to flag concerns, along with new student banners and directories that let classmates find each other—visible only to mutual teen followers at the same school. Meta has partnered with Unidays to verify high schoolers before granting access to official school communities, aiming to keep these spaces secure. The rollout comes as Instagram faces ongoing scrutiny and regional usage restrictions over concerns about social media's impact on teen mental health and wellbeing.
Read more at Social Media Today - Latest News →Meta rolled out new features for its Forums app, launched in May to turn Facebook Groups into a Reddit- or Quora-style Q&A platform, including recognition badges for top contributors, a display of related answers pulled from multiple groups, and topic labels to improve content discovery. The badges reward users who consistently answer questions, share firsthand experience, offer practical advice, or spark community discussions, and come with perks like faster-publishing posts, intended to motivate experts to keep contributing. A new cross-group answer feature lets users compare responses to similar questions from different communities and pick the most helpful one. Topic labels are meant to make it easier for people to find relevant discussions. While Meta frames these updates as improvements for everyday users, the underlying goal appears to be generating structured, high-quality question-and-answer data, similar to how Reddit content has become valuable for training and guiding AI chatbot responses, suggesting Forums may ultimately serve Meta's AI systems more than its human community members.
Read more at Social Media Today - Latest News →Pinterest this week published new marketing tips focused on Q5, the week between Christmas and New Year's, which it describes as a high-engagement period despite falling outside typical holiday campaign windows. The platform outlined three shifts marketers should make: first, pivot creative from gift-giving scenarios to personal, everyday use cases; second, move messaging away from festive celebration toward planning, organization and self-improvement themes that align with new-year mindsets; and third, replace holiday urgency around shipping deadlines with messaging that emphasizes how products support daily routines and long-term goals. Pinterest noted that campaign focus should vary by objective—awareness campaigns should lean into fresh-start inspiration, consideration campaigns should show how products fit evolving routines, and sales-focused campaigns should use product-led creative to drive quick action. To help brands execute this shift without building entirely new assets, Pinterest pointed to its ad tools, Media Library and Smart Assembly feature, which repurposes existing creative into new ad formats tailored to the post-holiday mindset shift from gifting toward self-care and personal use.
Read more at Social Media Today - Latest News →Meta expanded its agentic AI push by launching Muse for Small Business, building on its earlier consumer-focused Muse agents to give small business owners dedicated automation tools. The core feature is Muse connectors, integrations with partner apps including Zoom, Figma, Canva, Stripe, GitHub, QuickBooks, Slack and Shopify, alongside Meta's own tools and analytics, letting Muse access business data to run background tasks automatically. Meta Chief AI Officer Alexandr Wang said plumbers, grocery store owners and farmers are already using Muse to find efficiencies. Example use cases include analyzing content to build promotional campaigns, reviewing cash flow to flag savings opportunities, drafting customer communication responses, and refining marketing and business plans; Meta is also developing goal-setting features to align Muse activity with specific business targets. Meta says users retain control, with nothing published, sent or spent without explicit approval, though the system's usefulness depends heavily on how much data access SMBs are willing to grant. A lower-risk starting point could be using Muse simply for Facebook and Instagram strategy tips before granting deeper operational access.
Read more at Social Media Today - Latest News →Threads announced updates to its live chat feature on Tuesday, expanding on the tool it launched in April 2025 for text-based group discussions hosted within the app's DM section. The update introduces Live Reactions, letting participants send a shared emoji that floats across every viewer's screen simultaneously, rather than reacting to individual messages. A new raise-hand feature lets users signal they want to join an active chat, useful for sessions where the host has capped participant numbers. Threads is also bringing live chats to the web for the first time, responding to one of its most-requested feature requests, and is extending access to users in Australia as part of its ongoing rollout. The company highlighted past chat activity tied to Coachella, KATSEYE, the NBA, World Cup and Jay-Z as evidence of engagement, and is now partnering with creators for live chats around "Dancing with the Stars" and the WNBA Playoffs. Threads head Connor Hayes said in a Tuesday post that the feature's goal is to keep the app feeling timely and help users find relevant real-time conversations.
Read more at Social Media Today - Latest News →Snapchat has rolled out a new advertising campaign called "Spend Smarter," aimed at convincing B2B marketers to direct budget toward the platform, arguing that decision-makers spend meaningful time there despite Snapchat rarely being viewed as a primary sales channel. The campaign builds on themes from Snapchat's recent Performance Summit, which emphasized maximizing ad spend and leveraging in-app conversation and engagement features, and will feature testimonials from recognized industry figures alongside real customer success stories. Snap's pitch centers on a perceived mismatch between how media budgets are currently allocated and where target audiences actually pay attention, positioning Snapchat as a discovery platform where B2B buyers first encounter products even if purchases happen elsewhere—a "halo effect" the company says gives it outsized influence beyond direct conversions. This follows Snapchat's recent FinServ Summit, which pitched its ad tools specifically to financial services companies, another sector not traditionally associated with the app. The "Spend Smarter" campaign is running across Instagram, TikTok and Substack in the United States and United Kingdom, signaling Snapchat's broader push to diversify its advertiser base beyond consumer-focused brands.
Read more at Social Media Today - Latest News →Meta has invited users to apply for early access to new, unspecified advanced features for Muse, its AI agent app, following last week's expanded rollout. The push is part of Meta's broader strategy, led by Chief AI Officer Alexandr Wang, to prove AI's everyday usefulness and support CEO Mark Zuckerberg's goal of "personal superintelligence" for all users. Wang recently outlined his vision for Muse on X, describing it as a "second mind" designed to act on users' unspoken desires, such as changing careers, improving health, or starting a business, by drafting emails, making calls, securing funding, and managing schedules on their behalf. Meta reports that Muse has significantly exceeded expectations, hitting nearly 3 million downloads within its first two weeks, according to Reuters. TechCrunch also noted that Muse is currently outpacing ChatGPT in both downloads and daily active users at comparable stages after launch, positioning it as a notably strong performer in the competitive AI assistant market as Meta works to expand its capabilities further.
Read more at Social Media Today - Latest News →LinkedIn is rolling out a new Creator Discovery beta feature inside its Creator Marketplace, designed to help B2B marketers identify relevant creators for campaigns, with general availability targeted for early 2027. The tool adds filters for content type, creator industry, job function, audience demographics, and Top Voices status, aiming to speed up creator sourcing and vetting. The move responds to LinkedIn data showing 63% of B2B buyers now consult creators early in their research process. LinkedIn also shared performance stats for existing creator-focused ad formats: Thought Leader Ads generate a 252% higher click-through rate than standard single-image ads, with 45% higher CTR at the awareness stage and 48% higher at conversion compared to non-users. BrandLink, which places pre-roll ads on approved creator and publisher content, delivers 130% higher video completion rates than in-feed ads. LinkedIn's Top Voices 360° program, linking brands to exclusive platform Shows, is also cited as a strong performer. The company frames these tools as responses to buyers seeking credibility and expert validation over direct product pitches.
Read more at Social Media Today - Latest News →Instagram has published a refreshed guide within its "Tips and Tricks" series aimed at helping users create more effective Reels, covering creative options, editing features and distribution mechanics. The guide breaks down ideal Reels lengths by use case: 3-15 seconds for quick transitions and trends, 15-60 seconds as the sweet spot for tutorials and day-in-the-life content, and 60 seconds to 3 minutes for longer storytelling and walkthroughs. It also covers creating Reels from photo slideshows, using text overlays to highlight key moments versus captions for full accessibility of spoken audio, and editing tools like playback speed adjustments, hands-free video timers, and alignment features for smoother transitions. On distribution, Instagram emphasizes that strong-performing Reels can surface on the Explore page, reaching audiences beyond a creator's existing followers, unlike Stories, making originality and quality from the first second critical for algorithmic recommendation. While the guide contains no entirely new features, it serves as a useful refresher given Reels now account for more than 50% of total time users spend on Instagram, making it the app's most engaging content format.
Read more at Social Media Today - Latest News →Meta has launched Meta Enterprise Platform, a business-focused AI offering designed to help companies integrate Meta's models and agent technology into their operations, using tools like Muse agents, Muse API and Muse Code for automating internal tasks. CEO Mark Zuckerberg framed the launch as leveraging Meta's advanced AI systems, infrastructure scale, and decades of advertiser relationships to help organizations of all sizes innovate and run operations more efficiently. Former MongoDB chief executive Chirantan Desai has been hired to head the new division. The move comes as Meta searches for ways to justify its enormous AI infrastructure spending, which includes over $600 million committed to U.S. projects alone and a total AI investment now estimated to exceed $1 trillion, prompting investor scrutiny over eventual returns. However, Meta's track record may complicate enterprise trust: the company shut down its Workplace collaboration tool in 2024, has a history of data misuse controversies, and recently limited link-sharing on Facebook and Instagram to push businesses toward paid subscriptions.
Read more at Social Media Today - Latest News →New research on TikTok shopping behavior highlights why agencies need to rethink holiday strategy timing and structure. The data shows 60% of TikTok users have discovered a new brand or product on the platform, 57% found gift ideas there, 51% used it to confirm purchase decisions, and 66% went on to search for products online after seeing them on TikTok. Creator content plays a significant role in this path, with two-thirds of shoppers saying creators help them find new brands and half saying they purchase items creators recommend. Because discovery, evaluation and buying now happen in rapid succession rather than as separate stages, the piece argues agencies must integrate creative, media planning and commerce strategy from the outset instead of treating them as sequential tasks. Rather than simply securing reach during peak shopping dates like Black Friday, agencies are being pushed to identify where purchase intent originates and build connected programs that guide shoppers from inspiration to checkout, starting well before major retail moments hit the calendar.
Read more at Marketing Dive - Latest News →New research on TikTok shopping behavior highlights why agencies need to rethink holiday strategy timing and structure. The platform reports that 60% of users have discovered a new brand or product through TikTok, 57% found gift ideas there, 51% used it to confirm purchase decisions, and 66% went on to search for products online after seeing them on the app. Creator content plays a central role: two-thirds of shoppers say creators help them find new brands, and half say they've purchased items based on creator recommendations. Because discovery, evaluation and purchase now happen in a compressed, near-continuous sequence rather than distinct stages, agencies are being pushed to integrate creative, media and commerce planning from the outset instead of treating them separately. The article argues that brands increasingly need agency partners who can identify where purchase intent is forming early and build campaigns around that behavior, rather than simply buying reach during peak shopping windows. Acting before major retail dates, when competition and noise increase, gives brands more influence over how shoppers form consideration and ultimately decide what to buy.
Read more at Social Media Today - Latest News →Meta is rolling out Muse, a new suite of AI agents designed to perform tasks on users' behalf, including web searches, purchases, banking analysis, insurance recommendations, and health data review. To work effectively, these bots need broad access to sensitive personal information, so Meta has launched a PR campaign promising new data-protection safeguards, claiming even Meta itself won't access shared data. However, this trust-building effort faces skepticism given Meta's extensive track record of data misuse, totaling more than $25 billion in fines and settlements since 2007. Notable cases include the 2019 FTC's $5 billion Cambridge Analytica penalty, a 2022 Texas biometric data settlement of $1.4 billion, a 2023 EU fine of $1.3 billion for improper data transfers, and an 18 billion dollar 2026 settlement over child mental health harms tied to its apps. Additional incidents include a 2018 breach exposing 30 million users, a 2024 Irish breach fine covering 29 million accounts, and 2026 hacks compromising over 20,000 Instagram accounts via Meta's AI support bot. Despite these penalties, Meta has earned over $1.17 trillion in lifetime revenue, raising questions about whether such fines meaningfully deter future data misuse as it expands AI agent access to user information.
Read more at Social Media Today - Latest News →At its Made On event last week, YouTube introduced Conversational Editing, a new AI-driven feature built into the Shorts composer and YouTube Create app that lets creators assemble and refine videos using natural-language commands rather than manual timeline editing. Creator Kelli Erdmann (Happy Kelli) demonstrated the tool live, showing how it can automatically stitch together multiple clips from a camera roll based on simple typed instructions, cutting down the editing process that can otherwise take ten or more hours for a single hour of footage. Creators can keep refining results conversationally, adjusting typography, music choices, color filters, or a Short's opening hook, while the system also surfaces contextual suggestions like "add music" during editing. More advanced requests are supported too, such as syncing cuts to a song's beat or locating a seamless loop point. Users aren't locked into AI-only editing either, since they can drop into the manual timeline at any stage to fine-tune details themselves, giving less experienced editors a faster path to polished content without losing creative control.
Read more at Social Media Today - Latest News →X has rolled out Grok Bot Template Rewards, an invite-only pilot program designed to demonstrate practical uses for xAI's Grok Bots, agentic AI tools launched last month that can log into a user's existing apps and complete tasks independently, only returning for approval on key decisions. Since most users struggle to identify use cases for agentic AI, X is asking selected creators to share their Grok Bot templates publicly on X; when other users adopt and consistently use these templates, creators can earn cash rewards paid through X Money. X says it will evaluate each payment cycle individually, considering factors like adoption numbers and sustained usage over time, while excluding creators' own use of their templates from calculations, and may offer early bonus payments to promising creators to encourage participation. The program's criteria are expected to evolve. This mirrors a similar initiative from Meta, which recently showcased use cases for its Muse AI agent. Both moves reflect a broader industry challenge: proving agentic AI's real-world value while convincing users to trust these tools with access to personal data and autonomous decision-making.
Read more at Social Media Today - Latest News →Following Meta's Connect presentation, Instagram shared a walkthrough of how its Muse AI agents can support creators once given access to their account data. Muse can flag incoming collaboration opportunities and benchmark them against industry-average rates, supply a tailored creative playbook for content strategy, and generate account and activity summaries. It can also send scheduled reminders about evolving platform trends or account tasks, and creators unsure of its capabilities can simply ask Muse what it's able to help with. Because Muse is built directly into Instagram and Facebook, it draws on official platform data rather than third-party estimates. However, Meta acknowledges adoption risk: letting an AI agent act autonomously could result in rule violations or improper data access if something goes wrong, so Muse includes an optional approval step requiring creator sign-off before it takes action. Meta says this safeguard should prevent missteps, but building creator trust in autonomous AI action remains the biggest challenge to widespread Muse usage across Instagram's creator base.
Read more at Social Media Today - Latest News →Google announced a batch of updates to its Demand Gen advertising suite this week, starting with an AI-powered "Ask YouTube" feature that lets viewers query product details directly from the video playback window without leaving the clip, unveiled at YouTube's Made On event. Google is also introducing single-tap image ads for YouTube Shorts, supporting 9:16 full-bleed creative formats, and extending the same one-click functionality to Gmail ads, aiming to streamline response paths for advertisers. Google noted that brands adding Gmail to their Demand Gen campaigns typically see a 40% lift in conversions from image creatives while maintaining the same ROI. Additionally, Google is launching affiliate location extensions within Google Maps, allowing businesses to promote their physical locations directly in map results, a move that mirrors Snapchat's promoted places feature on Snap Map. This addition could help local businesses capture more foot traffic by surfacing sponsored listings to nearby searchers. All of these Demand Gen enhancements began rolling out this week, giving advertisers new tools across YouTube, Gmail and Maps to boost product discovery and response rates.
Read more at Social Media Today - Latest News →Instagram head Adam Mosseri posted a series of videos on his own profile breaking down how the platform's content-ranking algorithm works, partly to respond to scrutiny like Australia's proposed regulations on algorithmic influence, and partly to help creators optimize their strategy. Mosseri explained that without ranking, feeds would be dominated by high-frequency posters like brands, reducing overall content variety and creator reach, so Instagram instead predicts engagement likelihood—such as watch time or shares—to sort posts, with recency still playing a major role in keeping feeds close to chronological order. He outlined four guiding principles: originality (favoring original creators over re-posters), recency, "breaking content" (testing small creators' public posts with non-followers to help new accounts gain traction), and growing model size (using broader data inputs to refine rankings). He noted users can shape their own feeds via tools like Favorites, "Not Interested," and Your Algorithm, which lets people edit assigned interest topics. For creators, Mosseri recommended focusing on engagement rate rather than total views or likes, experimenting frequently through trial Reels, and posting often to increase hit potential while balancing workload to prevent burnout.
Read more at Social Media Today - Latest News →YouTube has declined to join Meta's teen safety settlement framework, with CEO Neal Mohan confirming at the company's Made On showcase this week that YouTube won't adopt Meta's usage restrictions for under-18 users. Last month, Meta agreed to pay over $18 billion combined to settle a bipartisan attorneys general lawsuit over social media harms to teens, committing to a five-year daily two-hour usage cap and a midnight-to-6am app block for minors. Meta added a clause offering to extend these restrictions to ten years if YouTube and TikTok also implemented matching rules and contributed financially to the settlement. Mohan, speaking to CNN, said YouTube already maintains substantial safety investments and parental control tools enabling usage limits, and is collaborating with child safety experts on further measures, but argued YouTube's platform differs fundamentally from Meta's apps and needs its own tailored approach rather than adopting Meta's terms. TikTok, also named in the original lawsuit, has similarly not joined Meta's proposal, and reportedly rejected Meta-sponsored ads earlier this month urging both companies to sign on.
Read more at Social Media Today - Latest News →LinkedIn partnered with Factors.ai to study over 50,000 closed B2B deals from 850 organizations, uncovering key patterns in buyer behavior that could reshape ad strategy. The research found B2B buyers typically spend around 124 days researching solutions before engaging a salesperson, suggesting marketers should launch campaigns much earlier than the final purchase decision to capture early-stage discovery. The report also revealed that deal size correlates with contact breadth: reaching six or more contacts before a deal even enters the CRM can boost win rates by 17 percentage points, while engaging three or more additional contacts during the active sales cycle adds another 16 points. Despite this, 76% of LinkedIn ad spend currently targets director-level roles only, potentially missing a wider pool of influential stakeholders. Perhaps the most notable finding is that companies pairing LinkedIn Ads with consistent organic posting see 2.4 times higher win rates than those relying on paid campaigns alone. LinkedIn's takeaway for marketers: run longer campaigns, broaden job-role targeting beyond directors, and maintain organic activity alongside paid efforts for stronger results.
Read more at Social Media Today - Latest News →At its annual Connect event, Meta unveiled several new AI-focused products alongside privacy safeguards meant to build trust in its agentic AI push. The company introduced Private Processing, a system that handles data from AI wearables inside "confidential virtual machines" that Meta says even it cannot access. It also announced users can now opt out of having visual data from AI glasses used to train its models, and released a camera-less version of its AI glasses to address fears about covert recording. Additionally, Meta debuted Muse Charm, a playful, non-camera wearable device designed to keep users connected to their AI agents in a less invasive way. These moves come as Meta pushes deeper into always-on AI assistants that require constant access to personal context, conversations, and habits to function effectively. The article argues that despite these reassurances, Meta's history of prioritizing innovation over privacy protection suggests it will likely repeat past patterns, launching first and addressing backlash later, betting that utility and appealing design will ultimately outweigh users' data privacy concerns.
Read more at Social Media Today - Latest News →